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Lou Novak, President at Playmates Toys Inc said: M"Little Robots is one of those rare children's entertainment properties that conveys simple, constructive messages with endearing characters, entertaining stories, great play possibilities and a unique visual appeal. We are very pleased and proud to have been selected as BBC Worldwide and Joester Loria's toy partners and look forward to bringing the Little Robots and their world to life with innovative and creative products that inspire imaginative play.h"
Debra Joester, President at The Joester Loria Group said: a"Little Robots is an exceptional property. The TV series has captured the imagination of children, and the resounding approval of parents and the media. We are delighted to be working with Playmates as the master toy licensee. Playmates is ideally suited to develop and support a great line of Little Robots toys.t"
Little Robots is an animated TV series geared to older preschool-age children. The show, which airs on The Cartoon Network in the United States, follows the adventures of Tiny and his robot friends. Playmates Toys' product lineup will include electronic figures, plush, dolls, play sets, games and assorted other preschool toys. Retail prices will range between $6.99 and $29.99.
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