Tom Ford Menswear Views

General Goods

Ford's role at Gucci rapidly expanded: he was designing menswear within six months, and shoes soon after that. When Richard Lambertson left as design director in 1992, Ford took over his position, heading the brand's ready-to-wear, fragrances, image, advertising, and store design. In 1993, when he was in charge of designing eleven product lines, Ford worked eighteen-hour days. During these years, there were creative tensions between Ford and Maurizio Gucci, the company's chairman and 50% owner. According to Mello, Maurizio always wanted everything to be round and brown, and Tom wanted to make it square and black. Though Maurizio Gucci wanted to fire Ford, Domenico de Sole insisted that he remain. Nonetheless, Ford's work during the early 1990s was primarily behind the scenes; his contributions to Gucci were overshadowed by those of Mello, who was the company's public face.

In April 2007, his first directly-owned flagship store opened in New York at 845 Madison Avenue and coincided with the debut of the TOM FORD menswear and accessory collections. Presently, there are 21 freestanding stores and shop-in-shops in locations such as Milan, Tokyo, Beverly Hills, Las Vegas, Dubai, Zurich and Russia.

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Well, sadly no news on any toy stores, but maybe some clothes are a possibility as Tom Ford is opening a menswear store in IFC on the third floor (well Podium Level Three, as it is called). Granted this is the kind of scoop I would have expected ButterBoom to cover. Still, it ’s fairly exciting, since shopping for menn’s clothes in Hong Kong is a little, well, dull.