Fizz Wiz Views
Wizz Fizz was created by Arthur Campbell, a Melbourne confectioner, in 1947. Campbell adopted a recipe for the fizzy drink known as sherbet, popular in the United Kingdom. Originally included in the centre of lollipops, the sherbet proved so popular it came to be sold on its own.[1] Campbell's recipe has been altered only slightly since its creation, and includes icing sugar, malic acid, bicarbonate of soda and magnesium carbonate.[2] The sachets of pure sherbet were first sold by Fyna Foods in the 1950s, and came with liquorice straws instead of plastic spoons.
From 1966 to 1996, Disney characters also featured on packets of Wizz Fizz, but these have since been replaced with the non-licensed characters 'Screaming Mimi', 'Weird Wally', 'Gross Gus', 'Nerdy Neil' and 'Doctor Freak'.[3] Football cards were also included in packets of the product from 1957, making Fyna Foods one of the first Australian companies to use this as a marketing ploy.[1]
Wizz Fizz engenders a high degree of consumer loyalty, and has weathered attempts by many competitors over the years to erode its consumer base.[4] Fyna Foods produces 16 million sachets of Wizz Fizz each year from its Melbourne factory. The product is a major seller for Fyna Foods, making up about a third of the company's revenue.[5] However, the packets no longer contain 14g of sherbet, as was formerly the case, with the reduction in weight stated to be a concession to health concerns.[6]
So what is so special about Fizz Wiz? Well my French boyfriend has recently discovered these whilst studying in the UK, having never had this type of candy before, both he and I have had a little Fizz wiz binge over the last couple of days, which has inspired me to write this review and breath life into a much forgotten delicious candy
Fizz Wiz Images
