Dalda Ghee Views
Dalda Old Logo There was a time, when a jar of ‘Dalda’ vanaspati ghee was a part of almost every Indian household. Eventually though, some aggressive marketing campaigns from brands like ‘Sunflower’ diverted the Indian consumer into a much more health conscious state, causing ‘Dalda’ market shares to drop down heavily. But now the brand is about to get a complete makeover, with new packaging, new health proposition and brand new Logo.
Addressing a Press conference, Adhiraj Sarin, MD, Bunge India said that the company had decided to provide a new identity for the brand, ‘Dalda’, which was once synonymous to hydrogenated cooking mediums or ‘Vanaspati Ghee’ perceived to contain heavy fat contents. He quoted, ‘We are re-launching four variety of refined cooking oils under brand name Husband’s Choice (which of course is a sub-brand under ‘Dalda’), keeping in mind the needs of Indian consumers that have changed significantly in the last few years. Our oils are fortified with vitamins A, D and E, and also contains higher level of anti-oxidants’ (Notice how he talks about the contents of their new products? That’s how companies re-position themselves through press conferences.)
Over time as Indians became more health conscious,dalda and ghee were seen less on the cuisine.More healthy and edible cooking oils like groundnut,mustard, rice bran,soyabean and even olive came into picture. For more details on cooking oils you can refer to this article on rediff.It kept on losing market share to these new categories.Dalda also came up with its healthier version.It was called Dalda Activ but it didns’t taste much success in market.
Yes…Dalda is used as an alternative to butter. But you should also know that Dalda is hydrogenated vegetable oil (HVO ... . Instead of butter why don't you try ghee. It can be prepared at home itself. When compared to butter, ghee consists of lesser fats and is healthier ... . You can prepare any Indian food with ghee instead of butter. But there are some western dishes in which ghee cannot be used ...
Dalda Ghee Images
