Chanel No 5 The Film Views
Watch the new short film for Chanel No. 5 with Audrey Tautou which will debut as TV ads soon. The mood is definitely romantic with trains, longing looks, and an exotic locale such as Istanbul. Amelie director, Jean-Pierre Jeunet brings a softer, romantic side to Chanel No. 5, a stark contrast to the glitz and glamourous ads starring Nicole Kidman as well as the ones from the 80's with Carole Bouquet. Chanel No. 5 becomes a soft, artistic, and sophisticated lady thanks to Audrey Tautou. As a side note, I love the delicate star necklace she's wearing in the last scene!
Watch the new short film for Chanel No. 5 with Audrey Tautou which will debut as TV ads soon. The mood is definitely romantic with trains, longing looks, and an exotic locale such as Istanbul. Amelie director, Jean-Pierre Jeunet brings a softer, romantic side to Chanel No. 5, a stark contrast to the glitz and glamourous ads starring Nicole Kidman as well as the ones from the 80's with Carole Bouquet. Chanel No. 5 becomes a soft, artistic, and sophisticated lady thanks to Audrey Tautou. As a side note, I love the delicate star necklace she's wearing in the last scene!
The first bottle produced in 1919, is not the Chanel No.5 bottle known today. The original container had small, delicate, rounded shoulders and was sold only in Chanel boutiques to select clients. In 1924, when “Parfums Chanel,” incorporated, the glass proved too thin to sustain shipping and distribution. This is the point in time when the only significant design change took place. The bottle was modified with square, faceted corners. [9]
In the early 1940s, when the industry trend was to increase brand exposure, “Parfums Chanel” took a contrary track and actually decreased advertising. In 1939 and 1940, ads had been significant. By 1941, they had been cut back dramatically so that there was almost no print advertising. The directors of “Parfums Chanel” may have felt the expenditure was not needed. Sales of fragrance had flourished during the years of World War II. Perfume sales in the United States from 1940-45 had increased tenfold, Chanel No, 5 flourished. [15]
Chanel No 5 The Film Images
