Carolina Herrera Ch Views

General Goods

In 2008, Carolina Herrera launched a lifestyle brand called CH Carolina Herrera. In that year, the company opened four stores at The Galleria in Houston, Texas, Americana Manhasset, in Manhasset, New York, The Forum Shops at Caesars in Las Vegas, Nevada, and The Village of Merrick Park in Coral Gables, Florida. Currently, there are also boutiques in Boca Raton, Costa Mesa, Dallas, San Diego, and Scottsdale.

Carolina Herrera won the Womenswear Designer of the Year in 2004 and the Geoffrey Beene Lifetime Achievement Award in 2008—both from the Council of Fashion Designers of America, which directs her signature Carolina Herrera fashion and bridal collections, her slightly lower priced lifestyle collection CH Carolina Herrera, and ten fragrances.[4]

She also received the distinguished Mercedes-Benz Presents title for the season spring/summer 2011 collection. The award recognizes designers for their dedication to the use of quality materials, unique style and innovative design for the past seven years. The milestone comes not only as the designer's runway show debuts at the first ever Fashion Week held at Lincoln Center in New York City, but the opening of her highly anticipated CH Carolina Herrera store at 802 Madison Avenue with special guest illustrator Robert Risko, and the 10th anniversary of her Madison Avenue flagship store at 954 Madison Avenue.[5]

CH, the new Carolina Herrera scent currently in limited distribution at Nordstrom, poses a question: What is Puig, the Spanish perfume licensee that makes Herrera ’s scents, doing? And why? Because Puig>’s management of the Carolina Herrera feminine perfume collection is a case study in strange, indeed inexplicable, evolution. Or rather devolution.