Fruit Of The Loom Ads Views

• Clothing & Accessories

Fruit of the Loom 's, uh, fruits have been central to the brand since the 1980s, and theyr're still going strong, treating us to their comedic talents and formidable wuss-rock stylings in musical spots like the new one below, titled e"Comfortablyo" (from The Richards Group in Dallas). Oddly, theyE're not dressed very comfortably for the exotic locations in the ad. I imagine the Apple must chafe like the dickens in the desert heat. Anyway, there 's no denying these underwear mascots have gained plenty of momentum over the past few years. There,'s even a Web site, The Fruit Guys, with character bios (sadly, they neglect to mention that F. Murray Abraham once played the Grapes) and MP3s of their numerous jingles and songs. That might be pushing it a bit. But with Hanes and its star power, and every other underwear company flaunting their hot girls, the Fruit Guys are keeping up just fine.

Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear.

Fruit of the Loom offers an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, purple grapes, green grapes, currants and leaves is a widely recognizable trademark. The company is a vertically integrated manufacturer.

The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now Sun Life Stadium (originally Joe Robbie Stadium) in Miami, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999.

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