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New Football Boots! For the 2010/11 season, the latest hot releases from the biggest brands are right here at Pro-Direct Soccer! Check out the Nike Mercurial Vapor Superfly II l Nike CTR360 football boots, with Carbon light agility - defenders beware! As worn by top footballers including Cristiano Ronaldo, Didier Drogba, Zlatan Ibrahimovic and Robinho - to name just a few. Also check out Wayne Rooney's latest weapon of choice the Nike T90 Laser III . adidas' latest hot boots offering is the adidas F50 adiZero collection - as worn by Lionel Messi and here to replace the much sought after adidas F50i football boots collection. You should also check out the adidas adiPure III football boots as worn by the legendary Kaka and Lampard, as well as the iconic adidas Predator boots graced by Gerrard, Beckham, Ballack and other midfield legends! Our Pro-Direct Soccer Bootroom boasts the leading global choice in New Football Boots from 15 different brands.
Adidas Originals Launches Star Wars Line Share Email Archives June 17, 2009 Global streetwear icon, adidas Originals is proud to announce a unique collaboration with one of the world's best known and loved brand marks: Star Wars. This stellar Spring/Summer 2010 collection fuses iconic Star Wars characters and scenes with classic adidas Originals footwear and apparel silhouettes.
Adidas introduced the Champions League ball for the 2000-2001 season. Fantastic sponsorship activation from the 3-stripes to have ALL clubs involved in the competition to play with the Finale. As a matter of facts, it goes beyond Champions League games. Players are training with it and therefore leading to an increase of exposure for the ball and its branding. Regardless of the team sponsor, the Finale is the masterpiece and gets a strong focus. One image that comes to my mind is Lionel Messi after his amazing performance vs Arsenal (he scored 4 goals…..remember?) leaving the pitch with the match ball. Two great football icons together…….what else? George would say.
CONCLUSION adidas is smartly and powerfully leveraging its exlusive UEFA match ball rights, and managed to established the Finale match Ball as one of the most powerful icon of the biggest club football competition. I can ’t wait to see the celebration in Madrid on May 22 around the 10th anniversary of the Finale! See you there hopefully!