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Boho-chic is a style of female fashion drawing on various bohemian and hippie influences, that, at its height in 2004-5, was associated particularly with actress Sienna Miller and model Kate Moss in the United Kingdom and Mary-Kate and Ashley Olsen and Nicole Richie in the United States. It has been in evidence since the early noughties and, although appearing to wane from time to time, has repeatedly re-surfaced in varying guises.

In the autumn of 2006, The Times' style director Tina Gaudoin observed that when the women's wear buyer at M[arks] & S[pencer] is quoted saying 'boho is over', you know the trend is well and truly six foot under. [19] Even so, the so-called folk look of spring 2007, with its smock tops and flounce hemmed dresses, owed much to boho-chic, while embracing such trends as the re-emergence of the mini-dress: as the Sunday Times put it, if you are still bemoaning the passing of the gypsy look, then the folk trend could be your saving grace [20]. The Sunday Times cited the 1960s singer Mary Hopkin as influencing the use of bandannas [20], while, around the same time, Sienna Miller's appearance as 1960s starlet Edie Sedgwick in the film Factory Girl positioned her once more as a bohemian style icon. London Lite observed in May 2007 that:

The Tatler wrote of Jagger - the original 'Boho' - that she lives, breathes and creates a certain kind of contemporary bohemian chic , although Jagger herself claimed to be a little wary of the word bohemian , describing her approach as daring to mix ... combining things that are unexpected .[23] Jagger modelled for designer Matthew Williamson, whose style has been described as combining Ibiza glamour with London cool .[24] Sienna Miller has written that, when she first met Williamson, whose muse she became,[25] in her mother's kitchen in 2001

In 2008 the Sunday Times applied the term real chic to a group of the chicest celebrities , including Miller and actresses Julie Christie and Marion Cotillard, who handle the glare of fame with a large dose of reality , Miller being described as a professional free spirit who, annoyingly, seems to have more fun than anyone else [45]. In that year, Miller's appearance as the poet Dylan Thomas's wife, Caitlin Macnamara in the film The Edge of Love caused one journalist to refer to a new romantic style: woe-ho chic [46] This referred to the austerity clothing of the 1940s, worn also in the film by Keira Knightley: